01 / Profile Marketing operations and demand generation director with 15+ years of experience building scalable CRM architectures, inbound revenue processes, analytics reporting, and high-converting websites for B2B software and commercial organizations.
Selected Measurable Outcomes
- 117% year-over-year inbound lead growth in 7 months for a vertical SaaS business while moving existing desktop customers to the cloud product.
- Increased inbound sales close rate from 10% to 18% by creating the inbound sales follow-up process and standardizing what counts as a sales-ready lead.
- Filtered out 40% of unqualified leads before reaching sales through automated lead grading and nurture programs.
- Co-wrote the sales and marketing rules of engagement at Cyncly, which helped lift unassisted e-commerce sales from 20% to 45%.
- Grew online sales by 90% over 4 years as Marketing Manager at Cole-Parmer Canada.
02 / Experience Experience
Shop management software for auto repair shops
Marketing Director
Owned end-to-end marketing strategy, budget, team hiring, and execution across digital, brand, and events.
- Set annual marketing strategy, channel budget allocation, and pipeline targets in collaboration with executive leadership.
- Led a complete company rebrand and full website rebuild focused on organic search visibility and inbound lead conversion.
- Built and managed email marketing programs, paid digital campaigns (Google, Meta, LinkedIn), industry trade events, and strategic partnerships.
- Recruited and managed internal contributors and external vendors while maintaining hands-on control of CRM and campaign analytics.
Global software for the kitchen, bath, flooring, window, and furniture industries
Director, Marketing Acquisition and Operations (progressed from Marketing Automation Specialist)
Progressed over 11 years from hands-on marketing automation specialist to global Director of Marketing Acquisition and Operations.
- Built and led a team, consolidated three marketing automation platforms and their CRMs into one operating model, and designed the lead scoring, routing and dashboards the business units used to measure results.
- Co-wrote the sales and marketing rules of engagement, which helped lift unassisted e-commerce sales from 20% to 45%.
- Created the inbound sales follow-up process and standardized what counts as a sales-ready lead for the SMB division, lifting close rates from 10% to 18%.
- Implemented automated lead grading and nurture flows that filtered out 40% of unqualified leads before reaching sales.
- Ran email and webinar programs promoting the cloud product to existing desktop customers, growing inbound leads 117% year over year in seven months.
Scientific and industrial laboratory equipment and instrumentation
Marketing Manager
Managed marketing programs for Cole-Parmer Canada.
- Grew online sales by 90% over 4 years.
03 / Languages & Technical Stack Languages & Technical Stack
- Languages
- English, French, and Portuguese (professional working proficiency across all three)
- Systems & Tools
- Salesforce, HubSpot, Pardot, Marketo, SalesLoft, Power BI, WordPress, Technical SEO, Google Ads, Meta Ads, LinkedIn Ads, Claude, Cloudflare (Workers, D1, Pages).